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The verified Twitter Inc. page of Cambridge Analytica, displaying their logo and company name, sit on an Apple Inc. iPhone against a backdrop of the Facebook Inc. sign shown on a computer screen in this arranged photograph in London, U.K., on Thursday, March 22, 2018. Photographer: Luke MacGregor/BloombergThe events revealed so far in the emerging Facebook and Cambridge Analytica story, may not be a data “breach” but nevertheless serve as a wakeup call to millions sharing personal information.
Following reports that Cambridge Analytica, a data analysis firm reportedly used in the last presidential campaign, acquired and used Facebook data on some 50 million people without their consent, Facebook CEO Mark Zuckerberg acknowledged his company was partially to blame. “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg wrote in a Facebook post. He added, “It was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it. We need to fix that.”
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Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
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