Search
 
Expert Opinion

5 Ways CUs Miss the Mark on Digital Member Outreach

With their personal assistant at their fingertips, there are multiple ways CUs can increase and dominate member outreach.

By Rebecca Hellmann | Updated on March 20, 2018
A strong digital marketing strategy is critical for CUs.

The proliferation of personal technology has created a great deal of added new conveniences in our everyday lives – and a growing dependence on connectivity. With 81% of adults carrying smartphones and 84% owning a computer, it is no surprise that online and mobile credit union applications have become a must-have. In addition to convenience, these avenues of digital account access provide a sense of security and control members have come to desire.

However, the draw of hands-on convenience is also changing member behaviors. Constant access to account information has members taking basic banking services into their own hands – reserving in-person transactions for more in-depth questions and programs. The result is an up-tick in self-service use with a slow and steady drop in face-to-face interactions. Research from CACI, an IT solutions provider, predicts branch visits will fall from an average of seven per year to a mere four by 2022.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.