Search
 
Expert Opinion

Digitally-Driven Custom Content Drives Results

Get your members to brag about you - that interesting credit union that knew exactly what they wanted.

By Tansley Stearns | Updated on March 14, 2018
Zeroing in on member satisfaction.

I’m a runner. Six days a week, every week of the year, I run between seven and 12 miles. Over 14 years ago, I was running seven days a week and I ended up with an ankle injury. It was devastating. I couldn’t run for several weeks. Running is my sanity. Even though my wake-up call at 4:20 a.m. rarely leaves me feeling energized, I do zip out of bed because the way I feel after a run is well worth a little less sleep. Thus, those weeks were miserable. I read everything I could about how to quickly fix the injury and also turned to my father-in-law, a family physician and former runner. His advice was simple: “If you want to run for the rest of your life, you need to replace your shoes every 500 miles and you have to take one day off per week.” I didn’t love the advice, but I took it and have followed it ever since.

The consequence is that Sundays (my day of rest), are not my favorite days of the week. I miss the endorphins. I miss the energy that running brings. Nonetheless, one day per week of longing is worth it if it means many more years of running six days per week. I do work to find cross-training alternatives for my Sunday “run-less blues.” In the summer, my daughter and I enjoy biking together and that is a good cross-training alternative and in recent months, I’ve had the opportunity to take some indoor cycling classes that I’ve really enjoyed.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.