Supporting small businesses.

One of my favorite parts of Saint Petersburg, Fla., apart from it being my home base, is that I usually visit at least one local business every day: my choices in grocery store, coffee shop, dinner spot and theaters are all born-and-bred in St.Pete. There's even a formal organization called "Keep St. Petersburg Local," that actively supports small businesses. Even when I am on the road, I like to try out local businesses whenever possible. I'm not alone. More and more consumers are interested in supporting local businesses. According to Gallup, 70% of consumers have confidence in small businesses, compared to 20% confidence in big businesses.

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