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Marketing Executive of the Year: Barrow's Secret Is Her Team

Learn Patti Hinton Barrow's secret to thriving over the long haul as a CMO.

By Peter Strozniak | Updated on February 23, 2018

Patti Hinton Barrow’s first job in the financial services industry did not exactly get off on the right foot. But as they say, failure can be either a stumbling block or a stepping stone.

Barrow used the latter, which launched her career and led to an extraordinary 16-year run as vice president of marketing at Florida’s largest cooperative by assets and members, the $8.7 billion Suncoast Credit Union in Tampa.

When you consider the average tenure of a chief marketing officer is four years, about half as long as the average tenure of a CEO, that in and of itself is an impressive accomplishment for CU Times’ 2018 Trailblazer Award winner for Marketing Executive of the Year.

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Peter Strozniak

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