But first, to fully appreciate the video's effectiveness, it's important to understand that the rollback of net neutrality rules will mean that internet service providers could refuse to let their customers access certain websites or slow down content from those websites, which would essentially create fast and slow lanes for web content. ISPs would do this in order to promote their own content or the content of their partners and affiliates, and charge content providers to reach consumers, according to Consumer Reports. Moreover, similar to cable and satellite television companies, ISPs now have the green light to create tiered service packages that would charge customers higher fees for premium services or other packages with different prices, including plans that block users from instant messaging, video sites, Skype and other services, according to an analysis by Politifact, an independent fact-checking site.

Which brings us back to the Burger King video that illustrates how the absence of net neutrality could work in the real world. The video shows three different prices for a whopper — hyper fast ($25.99), fast ($12.99) and slow ($4.99). Customers who paid $25.99 and $12.99 get fast service, while customers who paid $4.99 have to wait for 20 minutes or longer.

When people learn they have to wait that long just to get a hamburger, the look on their faces shows disgust, disbelief and anger.

Now imagine your members waiting that long to access your credit union's website from a desktop or a mobile device.

An extreme example? Of course. But consider this: Even if access to your credit union's digital channels is consistently delayed or slower than your competitors' even by just a few seconds, it's guaranteed that you are going to alienate your members, particularly Gen Xers, millennials and Gen Zers, who expect fast online and mobile service.

"The idea of net neutrality for credit unions is that it helps them preserve access to their members and their members' access to them," explained Joseph Winn, president of CUZoom!, a Plantation, Fla.-based auto loan and wallet share growth firm. "When members are at home on a variety of devices and using a variety of providers, they have an expectation that their experience is going to be the same regardless of the — so to speak —pipe that they're traveling down. And without net neutrality, the credit union can't guarantee that consistency. That could be a challenge to retain members."

But Dave Stafford, chief information officer at PSCU in St. Petersburg, Fla., believes the rollback of the net neutrality rules will probably have little impact on the credit union industry.

"With those rules relaxed, there are concerns that some ISPs will charge more for access to premium content, i.e., Netflix, or will slow down access to competitors' services," Stafford said. "But the types of services provided by credit unions and consumed by credit union members — websites, mobile banking apps and/or web based-connectivity — are typically not considered to be targets for net neutrality [rollback] abuse."

Brian Knight, EVP and general counsel for the National Association of State Credit Union Supervisors in Arlington, Va., said while it's pure conjecture as to how the rollback of net neutrality might play out, it certainly would not hurt credit unions to take a closer look at how it might impact them.

"Is it a good thing or a bad thing? I don't know if we know yet," he said. "I think there are concerning arguments on both sides to the point where I think, obviously, the credit union system and frankly the community banking system needs to be looking at this issue and thinking about what the implications of removing net neutrality might be. I think for financial institutions there are really two broad ways to look at this. You can look at what are the potential impacts on the financial institution itself in terms of its operations. And then the second thing that they have to think about is what could be the impacts on their member and customer base."

Jordan Lampe, head of strategic products for the Iowa-based payments innovator Dwolla, warned the rollback of the net neutrality rules would be bad news for the payments side of a credit union's business.

"If you thought negotiating to get access to ApplePay as a payments provider was a nightmare, imagine trying to broker deals with Comcast," Lampe said. "Getting rid of net neutrality will reshape the way banking apps are presented — and you thought 'top of wallet' was a big deal — introduce a new era of financial service and ISP negotiations, and possibly create the next generation of interchange. The FCC is playing with fire, but we're the ones who are going to get burned."

Another problem that credit unions should be aware of is that the absence of the net neutrality rule could also have a big impact on digital marketing for selling loans and attracting new members.

Marne Franklin, digital director for Your Marketing Co. in Greenville, S.C., explained ISPs could form agreements that could benefit their content or the content of their business partners, which could jack up the price for marketing ad space.

For example, Verizon, which owns Yahoo! and AOL, could choose to permit their customers to access Yahoo! Sports without charging their data plans. However, if consumers wanted to access Yahoo! Sports competitor ESPN, then Verizon could charge the data plans of customers to access ESPN.

"As certain pages see the increased traffic benefits of these partnerships, they will in turn see an increase in advertisers' desire to be on their page. Inventory will become a commodity and prices will increase," Franklin said. "The entire model has the potential to negatively impact smaller sites, regardless of their content quality, since they aren't likely to be part of these partnerships. In addition, advertisers are likely to see an increase in ad prices since they are now competing for limited space on sites that are seeing boosts in traffic due to this new structure. And remember, the FCC's ruling also removed the prohibitions on both throttling and prioritization. So some content, including your digital ads, may load more slowly on sites dependent on partnership agreements, ad spends and other factors that may be out of your control."

For now, and into the foreseeable future, the rollback of the net neutrality regulations are expected to be challenged in the federal courts, which could temporarily delay any plans by the ISPs to change the internet.

Last month, attorneys general from 22 states and the District of Columbia filed a lawsuit in the U.S. Court of Appeals for the D.C. Circuit to block the FCC's decision to rescind net neutrality. The states included California, Connecticut, Delaware, Hawaii, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Vermont, Virginia, Washington and the District of Columbia.