Consumers aren't exactly falling in love with chatbots and other types of artificial intelligence, but they're spending more because of them, a new study found.
According to a recent survey of 1,000 U.S. consumers by Raleigh, N.C.-based software company PointSource, over half (54%) have used an AI application in the past year. That's significant because when AI is present, about half (49%) of consumers were willing to shop more frequently and 34% spend more money, the data showed.
Consumers have mixed feelings about AI, however. Most (83%) said they're fine shopping with a brand or retailer that uses chatbots or other AI capabilities, but most (54%) would rather talk to a human customer service representative.
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