Mobile deposits for credit unions and banks grew by a 35% average, 63% of digital activity involved checking balances, and transaction history and P2P payments increased by 30%.
Those were among the findings for 2017 from the Austin, Texas-based Malauzai Software, a provider of mobile and internet solutions for community financial institutions, in its January 2018 Monkey Insights. The research highlights key trends in internet and mobile banking usage based on December 2017 data for 400-plus credit unions and banks covering 17 million logins from 885,000 active internet and mobile banking users.
Robb Gaynor, Malauzai's chief product officer, reviewed the company's monthly data to determine the trends that financial institutions would find beneficial and interesting. "In looking at 2017 as a whole, a few notables stood out. First, checks are not going away anytime soon. Second, moving money to yourself is a hot trend. And third, the iPhone continues to gain traction with mobile banking market share. It will be interesting to see what new trends emerge for 2018 in overall digital banking usage. Stay tuned."
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Mobile deposit growth. For banks and credit unions live for all of 2017, mobile deposits grew by an average of 35%. Key metrics such as average value ($525) and number of deposits per month (2.6) stayed constant so growth was in the number of users. More people are using mobile banking to deposit checks. And where the financial institution offers desktop (internet banking) deposit, they increased engagement as 2.5% of the deposits come in via the desktop.
Sixty-three percent of active digital users check balances and transactions. Thirty-seven percent of the time, active users go on to do other tasks in this order: Transfer money, see check and deposit images, and make a deposit. Balances are the main reason people access digital banking and this has not changed in years.
Person-to-person payments increased by 30%. "The big news around P2P is growth continues, but it's not as robust as last year," Gaynor said. He added, however, many more financial institutions have launched P2P, now more than 11% of banks and credit unions have P2P available.
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