The $11-billion First Tech Federal Credit Union, announced its microsite launch to drive digital product innovations. First Tech also received recognition for the most improved banking app for 2017.

The Mountain View, Calif. based credit union's microsite, innovation.firsttechfed.com, is a hub where First Tech's Digital Products team showcases their mission, methodology, and latest solutions. The goal of the site is to share progress with tech-savvy members, employees, and fellow financial institutions, as well as establish the Digital Products team as a leader in the credit union industry.

The microsite aims to drive digital product innovations by implementing the Design Thinking practice (a systematic thinking method used to develop new solutions), adopting the Agile methodology for project management, and focusing on a member-centric approach to product design. 

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).