The $11-billion First Tech Federal Credit Union, announced its microsite launch to drive digital product innovations. First Tech also received recognition for the most improved banking app for 2017.
The Mountain View, Calif. based credit union's microsite, innovation.firsttechfed.com, is a hub where First Tech's Digital Products team showcases their mission, methodology, and latest solutions. The goal of the site is to share progress with tech-savvy members, employees, and fellow financial institutions, as well as establish the Digital Products team as a leader in the credit union industry.
The microsite aims to drive digital product innovations by implementing the Design Thinking practice (a systematic thinking method used to develop new solutions), adopting the Agile methodology for project management, and focusing on a member-centric approach to product design.
The newly launched innovation site is a preview into how First Tech plans to continue improving their digital products, sharing and iterating based on member feedback.
"First Tech members are at the forefront of how we evolve our technologies," Mike Upton, First Tech's chief digital and technology officer said. "The Digital Products team created this new online presence as a way to bring transparency to the solutions we're developing and improving. We're proud of the new site, and we're striving to lead the way in innovation across the credit union industry."
In a separate announcement The MagnifyMoney Rating, based on user rankings in the Apple and Android app stores, revealed the First Tech app increased 122 percent over last year, from 1.9 to 4.2 stars.
"We're on a mission to provide the best mobile banking experience for our members," Frank Choy, vice president, head of digital products at First Tech said. "To evolve our mobile app, we listened to our members, created transparency in the process, and ultimately responded with a better experience—and we're thrilled to be recognized by MagnifyMoney as the most improved banking app for 2017."
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
