UserTesting studied why the top three largest U.S. banks, Bank of America, JPMorgan Chase, and Wells Fargo have experienced a gradual decline in growth of active mobile banking users.

In the process of its analysis the Mountain View, Calif. based UserTesting, which provides on demand customer insights, learned greater digital engagement directly affects a financial institution’s bottom line.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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