Credit union professionals predict direct loan growth, marketing automation, Instagram, Snapchat and topic-based marketing are expected to be some of the top prevailing strategies and trends throughout 2018 credit unions will use to attract new members and grow loans.

From participating in dozens of strategic planning sessions in 2017, Scott Butterfield, principle of Your Credit Union Partner in Sumner, Wash., said his firm heard a recurring theme from his credit union clients: Focus less on indirect member and loan growth and more on direct member and loan growth strategies.

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Peter Strozniak

Credit Union Times

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