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Few Members Plan to Add CU Services in 2018: Survey

Only 20% of credit union members said they plan to sign up for new credit union services this year, half aren't sure and 30% are definitely not planning on adding new services, according to new data from the Ann Arbor, Mich.-based analytics firm CFI Group.

Only 20% of credit union members said they plan to sign up for new credit union services this year, half aren’t sure and 30% are definitely not planning on adding new services, according to new data from the Ann Arbor, Mich.-based analytics firm CFI Group.

Whether a credit union member plans to add services this year may also be a factor of age. About a third of “younger millennials” (18 to 25 years old) said they expect to add services in the next year, but only 27% of older millennials (those 26 to 34) said the same. Only a few Gen Xers (18%) and boomers (14%) said they plan to add products in the coming year.

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Tonya Knudesn

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