"A successful credit union may offer all the latest products, services and technologies, but if the employees and members don't acknowledge the emotional connections, then these products are just commodities."
Mark S. Brennan, president/CEO of Clearview Federal Credit Union in Moon, Penn., sees "experience" as the next dimension in the credit union's development. Brennan adds, "Experience is a critical component of our strategic plan."
The executive team and the board of directors at Clearview understand that a healthy future will be built on more than products, services and delivery channels. They're using "experience strategy" as the lens to re-examine everything they do. The Clearview team's work will ensure that the credit union stands above its rivals in the hotly contested markets of western Pennsylvania and Pittsburgh.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
