Tampa, Fla.-based CUSO, CSCU, announced the formation of a new company, Trellance to focus on offering innovative ideas, programs and services to help credit unions grow and compete.
CSCU’s Optimize card growth solutions offerings and CSCU’s thought leadership initiative, The Payments Review will now be under the Trellance company umbrella.
“We’ve created Trellance to provide solutions to our members who are faced with the challenge of accessing quality talent and expertise to implement new strategies,” says Tom Davis, president of CSCU and Trellance. “The name Trellance is inspired by the interlocking strength and support of a garden trellis, representing the structure and solutions we provide to help credit unions thrive,” continued Davis.
CSCU said the formation of Trellance is an evolution of the team’s commitment and focus to provide new insights, resources, expertise and execution capabilities to credit unions. CSCU introduced the Optimize portfolio of solutions in 2016 to address the needs of credit unions as they faced the fast-paced, dynamic payments industry. Under the Trellance brand, Optimize will continue to offer both programmatic and customized marketing campaigns to help credit unions engage their members, managed entirely by Trellance from development to implementation on behalf of the participating credit union. From acquisition and activation programs, to letter and statement checks, to balance transfer promotions and more, Optimize offers a variety of proven growth solutions to help credit unions use meaningful data to advance their business growth in an impactful way.
Continued Davis, “With Trellance, our delivery model has been built to implement strategies to drive growth and allow our credit unions to focus on member engagement. Our members can expect some exciting announcements in 2018 as Trellance continues to evolve and we add valuable solutions like Optimize to our portfolio to align ourselves with the needs of credit unions.”
The new company also unveiled new email addresses and a new website. Additionally, CSCU’s annual conference immersion18, planned for May 7-11, 2018, will take place under the Trellance brand at the Fort Lauderdale Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
