Most consumers think biometric authentication is easier than using passwords, but many worry about how safe their fingerprints, faces, voices and even eye patterns really are in today's digital world, according to new data from AYTM Market Research and Visa.
The survey of 1,000 consumers who use at least one credit card, debit card and/or mobile pay found that 65% of consumers know what biometrics are, and the same number have tried or regularly use fingerprint recognition. However, only 8% said there are no drawbacks to using biometric authentication for payments.
"For financial institutions, the time has never been better to integrate biometric technology into banking apps and payments experiences for customers," Visa Senior Vice President of Risk and Authentication Products Mark Nelsen said.
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