The member experience is intrinsically tied to a credit union's growth and retention. The customization, convenience and personal connection that credit unions provide sets them apart from other financial institutions. In order to ensure the best possible experience for your members, your credit union needs a core solution tailored to its specific needs. It is also important to have robust data capabilities that help you better understand your members and their behaviors.

Here are just a few reasons why it is critical for credit unions to select a core provider whose technology is designed to improve the member experience:

1. Members want a personalized approach. Your core solution should provide insightful data, which can be analyzed to identify member behaviors and grow relationships. Data collection and analysis allows your credit union to target members' specific needs, tailor recommendations and keep them engaged through well-placed marketing and cross-selling opportunities.