Apple's forthcoming Apple Pay Cash will likely become the next in a long line of P2P offerings that are forcing credit unions to think about the future of their noninterest income, industry experts say.
Apple Pay Cash, which launched in public beta this week, allows users to send and receive money in Apple Messages. They can use money with Apple Pay Cash in stores, on the web or in apps. The feature also works with Siri, and member can use cards already in their Apple wallets, according to the company. There is no fee to use Apple Pay Cash with a debit card, but there is a 3% fee to send money using a credit card.
Apple isn't the first company to launch a P2P product — but it is one of the biggest. And that can be an opportunity for credit unions, according to Mark Ranta, who is head of digital banking solutions at ACI Worldwide in Naples, Florida.
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