Forty percent of U.S. consumers fall victim to online phishing attack, despite 91% being aware of the existence of spoofed websites or emails of trusted brands, according to a new report.

Seattle-based domain name and DNS-based cyber threat intelligence firm DomainTools, revealed in its 2017 Cyber Monday Phishing Survey, 92% of all consumers shop online and about half are planning to shop online on Cyber Monday, exposing an opportunity for malicious hackers to strike.

"Cyber Monday has grown in popularity year over year, and unfortunately, so has phishing and online counterfeiting," Tim Chen, CEO of DomainTools said. He added, a range of techniques trick shoppers into visiting a fake website or clicking on a malicious link. This can result in a shopper unintentionally sharing financial and personal information with these criminals or even downloading ransomware. "As shoppers search for Cyber Monday deals, it's important that they remember to look closely at links and email addresses before clicking. If something seems too good to be true, it may instead be very fake and very bad."