The $17.5 billion BECU, Washington’s largest credit union, unveiled a new logo and brand identity Thursday.
The new logo features the white letters of BECU that are separated by vertical white lines. These elements of the new logo are surrounded by a red rectangular box with a rounded lower-right corner accentuating the letter “U”– a subtle acknowledgement of “you,” the members and communities that the credit union serves.
The streamlined logo design also overcomes limitations posed by the old logo when used in physical and digital applications.
BECU’s previous logo was launched nearly 30 years ago. It was created to give special prominence to the letter “E,” to highlight the credit union’s role in providing financial services to Boeing Company employees.
However, since 2002, BECU has been open to all residents of the Evergreen State. Since then, the credit union has increased its membership from 305,622 in March 2002 to 1,064,799, in September 2017, according to the credit union’s Call Reports.
“It’s time to refresh our brand identity to better reflect our member-centric attitude and the significant changes that have occurred in the industry,” BECU President/CEO Benson Porter said.
The new logo and brand are currently displayed at the credit union’s headquarters in Tukwila and on BECU’s website.
All BECU financial centers, ATMs, digital properties, products and other communication materials will reflect the change over the next two years. Updated materials will be provided to members as they become available, with new credit cards and checks expected to come out in January 2018.
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