A Facebook firestorm erupted Wednesday after a photo appeared on the social media site of four Potlatch No. 1 Federal Credit Union employees who came to work on Halloween dressed in Olympic uniforms and blackface.

Chris Loseth, president/CEO of the $973 million P1FCU in Lewiston, Idaho said in statement that the picture was meant to be a representation of the first Jamaican national bobsled team who gained fame in the 1988 Winter Olympic Games and whose heroics were made famous in the 1993 movie "Cool Runnings."

"An incident of cultural insensitivity occurred yesterday during Halloween that resulted in the posting of a picture to a personal Facebook page," Loseth wrote on the credit union's Facebook page Wednesday. "The four female employees are shocked and saddened by the results of their depiction of this famous group of Jamaican athletes and meant no harm or disrespect to anyone. P1FCU did not post this picture on our Facebook page and offers our apologies to those who were offended by the actions of these employees. The employees involved have been reprimanded. The need for cultural sensitivity among all Americans is well recognized and we will be reinforcing cultural diversity training with our entire staff."