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NWCUA Sets Goal of 75% Market Share by 2025: Onsite at MAXX

On day three of MAXX, NWCUA CEO Troy Stang calls on Northwest CUs to increase their market share by 25%.

By Natasha Chilingerian | Updated on October 25, 2017
NWCUA CEO Troy Stang chats with CU Times Managing Editor Natasha Chilingerian at the MAXX Convention.

Spokane, Wash. – In his President’s Address Wednesday morning at the Northwest Credit Union Association’s MAXX Convention, Troy Stang gave leaders from credit unions in Washington State, Oregon and Idaho an ambitious call to action: Increase their share of the Northwest market from 50% to 75% by 2025.

He listed member experience, advocacy and building consumer awareness as the three key focus areas that will help members of the Northwest credit union movement achieve that goal. “Knowing this crowd and this movement, I’d say, mission possible,” the association’s president/CEO said.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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