While more credit unions are leveraging digital marketing strategies, multiple options can make it intimidating and challenging to figure out what works and doesn’t work. CU Times asked four credit union marketing experts to share their insights into which digital marketing strategies succeeded and flopped this year in the hopes it can give executives some clarity and ideas on what may work for their credit unions.

Marne Franklin, digital director for Your Marketing Co. in Greenville, S.C., said what she has seen work for credit unions is consistency when implementing a digital marketing strategy.

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Peter Strozniak

Credit Union Times

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