Lending is a credit union's primary profit driver. Yes, investments also produce noninterest income, which is a big revenue source, but lending is where the rubber meets the road when it comes to people helping people.
As a lending executive, you know this is a big responsibility – stewarding your cooperative's assets to produce strong revenue, while maintaining safety and soundness. That's why it's crucial to build and maintain your loan portfolio using the very best analytical research and tracking methods available.
It's no wonder in this age of Big Data that analytics have become a critical tool for credit unions to drive portfolio growth.
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