Is your marketing compliant? Do you know what you can and can't say? What about your social media posts? Are they compliant? These are big questions and they won't be ignored. The compliance authorities are bringing their A game, and so should you! Catching one examiner's eye could end up costing you thousands if your marketing efforts breach certain parameters, and it doesn't even require them to visit you onsite. Let's take a closer look. It all begins with basic guidelines set forth by the CFPB.

Basic Marketing Guidelines

The guidelines were established by the bureau as an effort to protect consumer interests. Here are general guidelines to follow when advertising on print, television and radio. All marketing and advertising efforts must: Be factual and accurately represented, clearly explain the product or service being offered, give no misrepresentation of cost or terms, make sure all disclosures are prominently displayed and avoid using unfamiliar terms.