A lack of consumer education, long, drawn out underwriting processes and widespread misconceptions around life insurance have provided significant headwind for credit unions seeking to provide members with important life insurance protection.

But with September being dubbed "Life Insurance Awareness Month" by The Life and Health Insurance Foundation for Education (Life Happens), this month presents credit unions with an opportunity to re-evaluate how they offer life insurance to make sure the product is generating income and adding value for members.

Here are three techniques to revamp the way your credit union offers life insurance products:

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Management
Marketing