As the evolution of self-service interactions grows, instant card issuance gives members a good reason to visit credit unions, which can then deliver securely-activated cards directly into their hands.

It also provides members with human contact while improving satisfaction and increasing the opportunity for credit unions to cross-sell other products and services – and boost revenue.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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