Is consumer mobile banking app growth starting to level off? For the second consecutive year, overall growth did not show a substantial gain, according to the Austin, Texas-based Malauzai Software.
However, even though there was only a 6% growth in mobile banking apps (352 new ones), there is no shortage since there are more than 6,000 banking apps total.
For its July Monkey Insights report, Malauzai analyzed June 2017 data gathered from 435-plus credit unions and banks, covering 14.5 million logins and 790,000 active internet and mobile banking users. Key findings included:
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Fifty percent growth in business mobile banking apps. "While this sounds strong, the reality is the total number of standalone business banking mobile apps is just 398; it only increased by about 120," Robb Gaynor, Malauzai's chief product officer, said.
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Card management is gaining traction: "This is the first year looking at this data point, and we are very encouraged. There are 422 mobile banking apps with card controls, which is more than stand-alone business mobile apps," he said.
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One hundred-three percent growth in P2P. By far, person-to-person payments excelled, as 103% more financial institutions added P2P capability.
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