Credit union membership is on the rise, according to CUNA Mutual Group's most recent Credit Union Trends Report. In fact, membership is growing 4.8% faster in 2017 than during that timeframe last year. This is exciting news for our industry, yes – but we mustn't allow any positive momentum to cause us to take our eyes off the prize or rest on our laurels. In order to compete with other financial institutions and capture new market share, credit unions must proactively develop and execute modern and effective growth strategies.

Beyond traditional standards, such as offering lower rates and fees, here are five ways your credit union can grow its membership and further chip away at the big banks' stronghold. 

1. Innovate constantly.