As consumers leave behind a trail of data as they digitally wander through life, credit unions are realizing they need to watch these signs closely so they can stay a step ahead of banks in offering loans or services.

And, like any other complicated task beyond the means of most credit unions, CUSOs are stepping up to help credit unions link their private pools of data to the greater world of big data.

CUSOs from CU Direct of Ontario, Calif., to CUNA Mutual AdvantEdge Analytics of Madison, Wis., are helping credit unions create methods to collect, interpret and act on the information in regular, timely manner.

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Jim DuPlessis

A journalist for decades.

Credit Union Management