LAS VEGAS – Credit unions must retire the phrase "digital strategy." In a world where apps like Uber and Airbnb are setting the bar for consumer expectations, credit unions should focus on simply having a "strategy" that involves thinking about things from a digital mindset.
To succeed at this, executives must first employ people at their credit unions who have a digital mindset; second, adopt a "mobile-first" philosophy when it comes to developing products and services; and third, look at what they've traditionally done and figure out if there's a way to do it digitally and faster.
Those were the key points driven home by Todd Clark, president/CEO of CO-OP Financial Services, in a breakout session called "Preparing for Digital Transformation" and follow-up interview with CU Times at CUNA's America's Credit Union Conference Monday.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
