“What we are discovering from the research is that particularly, the younger you get, the less you understand what it means what a member (is).”
Recently, this quote inside a story written by our Peter Strozniak, caught my eye. And, for me, it was quite shocking – yet, not that surprising.
The quote came from CUNA's president/CEO, Jim Nussle, during a keynote presentation he did at the Southeast Credit Union Conference. Nussle was discussing the results of some new market research done by CUNA focusing on consumers and members.
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