Credit unions have a lot of explaining to do.

That was a key takeaway CUNA President/CEO Jim Nussle told credit union professionals during the final general session of the Southeast Credit Union Conference in Orlando on Friday.

Nussle revealed what he called "interesting" findings that came from CUNA's consumer and member research. The national trade organization is using this research to develop a national campaign for creating credit union awareness that is expected to be ready for launch by the 2018 GAC.

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