More than half of active digital banking users plug into mobile regularly and for some financial institutions, the percentage is even better than 70%, according to the Austin, Texas-based Malauzai Software.
For its May Monkey Insights report Malauzai, a mobile and internet banking provider, analyzed data gathered from 435-plus credit unions and banks, covering 13.9 million logins and 765,000 active internet and mobile banking users.
"It is becoming abundantly apparent that mobile is the banking channel of choice. Internet banking is by no means dead, but today's busy individuals like the convenience that mobile banking offers. "Banking on the go is becoming the de facto standard it seems." Robb Gaynor, Malauzai chief product officer, who reviews the data to see what trends are evident, claimed.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
