Julie Vitorelo, vice president of talent at Patelco Credit Union, came to the San Francisco Bay area credit union after career stops that included stints in human resources for a winery and a cheese maker.

In her four years at Patelco, the workforce has grown 24% to employ 701 people as of March 31.

Vitorelo is both part of an influx of new blood into credit unions, and part of the leadership trying to pass along and enhance credit culture in an expanding workforce.

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Jim DuPlessis

A journalist for decades.