Millennials have long been portrayed as poles apart from other generations served by the financial industry, but new research from Jacksonville, Florida-based financial software company FIS suggests some millennials actually aren't that different from Gen Xers when it comes to banking habits and preferences.
The survey, conducted in December 2016, asked 8,000 millennials, Gen Xers and baby boomers in eight countries to rank the importance of key parts of the banking experience and how well their banks reflected those attributes. It found that both older millennials (age 26-36) and Gen Xers (age 37-51) in the United States, United Kingdom, Germany and other countries are more likely to use regional banks as their primary financial institutions, both handle about 75% of their banking activities online or via mobile and both share — in the same order — the same 10 most important financial institution attributes.
This combined demographic of older millennials and Gen Xers, dubbed "Gen MX," is now in the driver's seat of the global economy, according to FIS COO of Banking and Payments Anthony Jabbour.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.