In my last column I explored my top dos and don'ts for media pitching. After receiving feedback from readers, I realized two things: 1) Holy heck, people are actually reading my column, and 2) I have more suggestions to offer that might provide some additional help.

So, to recap from my last column, here are the top media pitching takeaways:

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  • Reporters are people too. Customize your emails (no cattle call emails).
  • Use the subject line as your one-line pitch. Do not ever just say "press release" or "for immediate release" in the subject line.
  • Brevity is key. Get to the point, and do it quickly.
  • Photos are great, but make them purposeful. Action is always better than inaction.
  • Put the text of your pitch and/or press release in the body of an email and make sure it's no longer than one page. Attachments can go to spam and are annoying.
  • Be persistent, but not annoying.

Here are some additional tips for you:

Engagement

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