The $80 million, York, Penn.-based Heritage Valley Federal Credit Union learned to survive against bigger financial institutions by supplying innovative services to members, and educating and lending to those underserved by other options.
"Our tag line is 'effortless banking.' Every day we focus on how we can make our members experience utilizing our products and services effortless," Jeremey Sterner, Heritage Valley's vice president of information technology, said.
Technology gives Heritage Valley an advantage, Sterner explained. "It does level the playing field. He added the credit union tries to stay competitive by delivering similar products and services, including online and mobile, that the bigger banks and credit unions in the York area provide.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
