Most credit union members don't think their CUs provide enough information to help reach personal financial goals, and about one in five say they aren't familiar with everything their CUs offer, according to new data from marketing technology firm Segmint.
The survey of over 2,000 U.S. adults, released on May 9, suggests there's still a wide gap in some areas between what people want and what credit unions and other financial institutions actually deliver.
In particular, 81% of credit union members in the survey expect CUs to offer information that helps them make better financial decisions, but just 28% said local credit unions actually give them information that helps them meet goals such as paying for college, buying an engagement ring, saving for a down payment on a house, planning for retirement or saving for vacation. The survey also found that 22% of members felt they did not have a good understanding of the products and services their local credit unions offer.
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