While many millennials are hanging out on Snapchat, they could care less about the ads, according to a survey 3,000 adults conducted by Fluent LLC, a New York City-based marketing firm.

What 's more, millennials, say Snapchat is just a fad, and they expect to eventually outgrow it.

While Snapchat's main selling point to marketers is that it reaches the coveted millennial audience, 69% of all users said they skip the Snapchat ads always or often, according to the Fluent LLC survey. Moreover, 80% of 18 to 24 year-olds said they always or often ignore the ads.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.