The interconnection of emerging payment technology with millennials, mobile, the Internet of Things, artificial intelligence were recurring themes in the general meetings and breakout sessions at the CSCU 2017 Annual Conference.
Bob Hackney, president at CSCU, kicked things off at the general session. He told attendees "Lots of changes going on, you need to be ready to adapt."
When it comes to millennials, Jason Dorsey, Co-Founder, and millennials and Gen Z researcher at the Center for Generational Kinetics, told credit union attendees they don't know the difference between a credit union and a bank. "Before you can win them over you need to address the message." That message might include appeal to millennials by promoting the non-profit financial institution underpinning of credit unions.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
