A year and a half ago, when the October 2015 EMV liability shift took place, another shift began — criminals started moving from card-present fraud to card-not-present fraud.

"When we look at 2016 over 2015, we see around a 33% increase in successful card-not-present fraud transactions," said Kaleigh Simmons, who is director of marketing at the Chicago-based fraud analytics firm Rippleshot, which recently analyzed hundreds of millions of transactions over almost a full year of data from multiple card issuers.

"It sort of continues to bump up, month over month over month," she said.

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