In today's dynamic marketplace, the survival of every credit union depends on its ability to find the right balance between exploiting mature markets and exploring new ones – what's known as organizational ambidexterity.

But finding that "just right" balance tends to be a challenge as most credit unions are better at one and few manage to deliver both.

One thing that can help: CUSOs. Credit unions have long used CUSOs for revenue diversification or to deliver a service they couldn't cost-justify on their own. But CUSOs can also be a great way for credit unions to harness the benefits of ambidexterity.

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