In the time I've been in the credit union industry, I've presented, and held webinars and live streaming events more than 60 times to talk about social media. I say that because, I enjoy the heck out of social media strategy-building, engagement, trends and figuring out how we can do it all better for ourselves and for your members.

Recently, I was lucky enough to get out of my cold basement office in Wisconsin (leaving my space heater behind) and get down to Miami for the #BankSocial conference to moderate a panel discussion about social media strategies for the financial industry.

During the conversation, I was reminded of the dual-life that social media many times leads for credit unions: It's so simple and yet so complicated.

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Michael Ogden

Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.