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Social Media Culture in Regulated Markets: BankSocial

Credit union and banking experts gather at #BankSocial to create new social media efforts for regulated markets.

By Michael Ogden | Updated on April 03, 2017

Credit union and banking officials are combining digital forces this week at the #BankSocial Conference in Miami, Fla. The purpose, to create an organizational culture, innovation, engagement and strategies revolving around social media efforts in the highly-regulated financial landscape.

Breakout sessions on the first day included “Creating a Culture of Social Media and Innovation.” According to Katelin Swieka, AVP of social media and brand communications manager at Avidia Bank, financial institutions not fully invested in social media, are missing out on engaging with the public.

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Michael Ogden

Michael Ogden

Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.

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