Credit union and banking officials are combining digital forces this week at the #BankSocial Conference in Miami, Fla. The purpose, to create an organizational culture, innovation, engagement and strategies revolving around social media efforts in the highly-regulated financial landscape.
Breakout sessions on the first day included “Creating a Culture of Social Media and Innovation.” According to Katelin Swieka, AVP of social media and brand communications manager at Avidia Bank, financial institutions not fully invested in social media, are missing out on engaging with the public.
“If you're not letting your employees be part of your social media plan, you're missing out. Because social media is a great way to contact a consumer and make them your brand ambassador,” said Swieka.
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