Incomplete content deters almost all online shoppers from completing a purchase according to the Irvine, Calif.-based Episerver's "Reimagining Commerce," a report that shows online shoppers with high expectations for e-commerce listings.
The Episerver's survey of more than 1,100 consumers emphasizes the necessity of delivering complete and accurate content in the e-commerce landscape. The findings also show that brands are lagging when it comes to their digital experiences.
The "Reimagining Commerce" report found that 98% of consumers have been dissuaded from completing a purchase because of incomplete or incorrect content, with 32% of consumers being dissuaded every time. Further, 35% feel brands do a poor or very poor job of customizing the online shopping experience, with just 7% believing that brands do this very well.
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