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Is It Time to Get Political?

Is it beneficial or even appropriate for a company to make a political statement? And do credit unions dare join the pack?

By Natasha Chilingerian | Updated on March 02, 2017

Just as we have never seen a presidential administration as unusual as our current one, we have never in our recent history seen such powerful political activism and discussion taking place nationwide.

My social media news feeds are filled with rants about President Trump’s latest appalling comment, instructions on how to call your congressmen and urge them not to confirm a controversial cabinet pick, and full-on fights in comment sections ignited by emotional citizens from both sides of the aisle. The Women’s March on Jan. 21 drew between three and four million protesters, Fortune reported. And organizations that might be threatened under a Trump administration saw a spike in donations – for example, Planned Parenthood received nearly 80,000 donations in the week after Trump’s election and the American Civil Liberties Union saw contributions increase by 7,000%, Time reported in November. The activity has made the Iraq War protests of 2003, which I remember vividly from my college days, look like a measly warm-up.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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