Just as we have never seen a presidential administration as unusual as our current one, we have never in our recent history seen such powerful political activism and discussion taking place nationwide.

My social media news feeds are filled with rants about President Trump's latest appalling comment, instructions on how to call your congressmen and urge them not to confirm a controversial cabinet pick, and full-on fights in comment sections ignited by emotional citizens from both sides of the aisle. The Women's March on Jan. 21 drew between three and four million protesters, Fortune reported. And organizations that might be threatened under a Trump administration saw a spike in donations – for example, Planned Parenthood received nearly 80,000 donations in the week after Trump's election and the American Civil Liberties Union saw contributions increase by 7,000%, Time reported in November. The activity has made the Iraq War protests of 2003, which I remember vividly from my college days, look like a measly warm-up.

Another unusual thing happening is that numerous companies are coming out, either in a public statement or an ad, with their own opinions on Trump. The wave started at the end of January, when ride-sharing service Uber took advantage of a taxicab driver strike the night Trump's travel ban was first announced by suspending its surge pricing. As a result, its competitor, Lyft, surpassed Uber's daily downloads for the first time ever. Then there were the political statement-making Super Bowl commercials, like the pro-immigrant Budweiser ad that lauded the company's German founder and a commercial from hair product company It's a 10, which told viewers they were in for "four years of awful hair."