Millennials access mobile banking almost three times more than other generations but only 32% feel satisfied with their financial health, compared with 36% of other consumers, according to a Fiserv survey.
The Brookfield. Wis.-based financial services company in its Expectations & Experiences quarterly consumer trends survey confirmed that consumers use a blend of digital and traditional channels to manage finances but also revealed many consumers struggling to manage finances.
While many are satisfied with their financial institution there is an opportunity for credit unions to improve the customer experience and help consumers better manage their financial lives.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
