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CU Direct Set to Open Innovation Lab in Orange County: GAC

Credit unions, dealers and the CU Direct team have an official place to test and prototype lending technology ideas.

By Natasha Chilingerian | Updated on February 28, 2017
The Innovation Lab has a variety of workspaces, including this one, and an open feel designed to encourage collaboration.

WASHINGTON – The technology hub of Irvine, Calif., will soon be home to a new lending technology innovation lab for credit unions, a place for industry leaders to bring their ideas, test them and potentially see them come to life in the real world.

The Ontario, Calif.-based auto lending CUSO CU Direct plans to move its marketing team to the new Innovation Lab’s open office space next week and has a grand opening event scheduled for March 22, CU Direct President/CEO Tony Boutelle told CU Times Tuesday at CUNA’s Governmental Affairs Conference.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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